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10 Best Drugstore Eyeshadow Primers 2025 in the United States

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Our Top Picks

#1

Winner

Elizabeth Mott Thank Me Later Eye Primer – Long-Lasting, Matte Eyeshadow Base for Oily Lids & Crease-Free Wear – Pore Minimizer, Wrinkle-Filling, Shine Control Formula – Smudge-Proof, Lightweight, 10g

The Elizabeth Mott - Thank Me Later Eye Primer is designed to offer a reliable base for eyeshadow, enhancing its color and extending wear time. Its lightweight, non-greasy formula includes pearl powder, making it suitable for all skin types, including mature and oily skin.

This primer excels in shine and oil control, helping to prevent creasing and hiding fine lines, which is particularly beneficial for those with mature skin. The product's formula is crafted with high-quality Korean ingredients and is cruelty-free, adding an ethical touch to its appeal.

Its ease of use is a significant advantage; applying a small amount and waiting for it to dry ensures the best results. While the primer provides benefits like smoothening and evening out skin tone, some users might find the 10g size relatively small, especially if they use it daily. Additionally, although it minimizes pores and hides wrinkles effectively, it might not completely eliminate these issues for everyone. This eye primer is a solid choice for anyone looking to enhance their eye makeup's longevity and vibrancy, with additional skin benefits and ethical manufacturing practices.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
The texture is lightweight and silky, making it a breeze to apply without feeling heavy or greasy.
Finish
It creates a beautifully even base that grips makeup perfectly, keeping it fresh for hours without the need for touch-ups.
Longevity
After a long day, my eyelids are always set perfectly with no oil or creasing of any kind.
#2

e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free

The e.l.f. Lock It Down Eyeshadow Primer is a solid choice for those seeking a budget-friendly option to enhance their eyeshadow's longevity and color intensity.

Its creamy formula is designed to be smooth and non-greasy, creating a perfect base that helps eyeshadow stay vibrant and in place throughout the day. This primer is particularly effective in preventing smudging and creasing, making it a reliable choice for long-lasting wear.

The sheer finish allows it to work well with a variety of eyeshadow colors, whether they are liquid or powder-based. Additionally, the product stands out for being vegan and cruelty-free, which is a great feature for those who are conscious about ethical beauty products. The ingredients are skin-friendly, which means fewer worries about irritation. However, while the product offers full coverage and a smooth canvas for makeup application, some users might find it lacking if they prefer more specialized ingredients or higher-end formulations. For those with very oily eyelids, it might require additional setting powder to maintain its effectiveness.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Formula
Sometimes it's a tad difficult to smooth on the shadow after application, depending on how much you use.
Finish
It makes my shadow so nice and it lasts all day.
Longevity
I had no idea the difference it would make on the intensity and longevity of my eye makeup!
#3

Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)

The Milani Eyeshadow Primer in Nude is a solid choice for those seeking an affordable, drugstore option to enhance their eyeshadow. Its lightweight, cream formula is designed to intensify the color of your eyeshadow and ensure it lasts from day to night.

Users will appreciate that it goes on nude and dries invisibly, making it suitable for all skin tones without altering the color of your eyeshadow. The finish is smooth and crease-proof, helping to achieve a professional look throughout the day. Additionally, this primer is vegan and cruelty-free, which will appeal to those conscious about animal testing and ingredients in their beauty products.

However, some might find the 0.3 fl. oz. size a bit small, and a few users have reported it may not hold up as well on very oily eyelids. It's an effective, inclusive, and ethically-made product for anyone looking to improve their eyeshadow's performance without breaking the bank.

Customer Highlights

A summary of real customer reviews to highlight what shoppers are saying!
Finish
Goes on nude and dries clear, making it perfect for all skin tones.
Longevity
This primer is AMAZING! It keeps eyeshadow looking fresh all day, even on very oily lids.

Buying Guide for the Best Drugstore Eyeshadow Primers

Choosing the right eyeshadow primer can make a significant difference in the longevity and vibrancy of your eyeshadow. Eyeshadow primers are designed to create a smooth base for your eyeshadow, helping it to adhere better, last longer, and appear more vibrant. When selecting an eyeshadow primer, it's important to consider several key specifications to ensure you pick the best one for your needs.
FormulaThe formula of an eyeshadow primer refers to its consistency and texture. This is important because it affects how the primer applies and how it interacts with your skin and eyeshadow. Formulas can range from creamy to gel-like to liquid. Creamy formulas are great for dry skin as they provide extra moisture, while gel-like and liquid formulas are often preferred for oily skin as they tend to be more lightweight and less likely to crease. Choose a formula that complements your skin type and the type of eyeshadow you use.
FinishThe finish of an eyeshadow primer can be matte, satin, or shimmer. This is important because it can affect the final look of your eyeshadow. A matte finish is ideal for those who want a natural look or have oily eyelids, as it helps to control shine. A satin finish provides a slight sheen, which can be flattering for most skin types and is versatile for both day and night looks. A shimmer finish adds a bit of sparkle and is perfect for creating more dramatic or festive looks. Choose a finish that aligns with your desired makeup look and personal style.
LongevityLongevity refers to how long the eyeshadow primer helps your eyeshadow stay in place without fading or creasing. This is crucial for those who need their makeup to last all day or through special events. Primers with higher longevity claims are typically designed to withstand sweat, humidity, and oil. If you have long days or special occasions where you need your makeup to last, look for primers that specifically mention long-wear or all-day wear.
ColorEyeshadow primers come in various colors, including clear, white, and tinted. The color of the primer can impact the intensity and true color of your eyeshadow. Clear primers are versatile and work with any eyeshadow color. White primers can make colors pop and appear more vibrant. Tinted primers can help even out the skin tone on your eyelids and can also be used alone for a natural look. Choose a color based on the effect you want to achieve with your eyeshadow.
IngredientsThe ingredients in an eyeshadow primer can affect its performance and suitability for different skin types. This is important for those with sensitive skin or allergies. Look for primers that are free from common irritants like parabens, sulfates, and fragrances if you have sensitive skin. Additionally, some primers contain beneficial ingredients like vitamins and antioxidants that can nourish the skin. Choose a primer with ingredients that align with your skin's needs and any sensitivities you may have.

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